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Benefits Statements in a Sales Brochure for a Security Company:
SMG America Manages Your Security While You Manage Your Event.
Daily billing provides updated information so that you always know what you are spending. Daily reports keep you current. Your security schedule is carefully planned and then adjusted for greatest efficiency based on changing needs. SMG America saved one trade show client $20,000!
When you employ The Security Management Group of America, you are guaranteed top quality service; hands-on owner oversight; responsive management; carefully screened personnel; well-trained managers, supervisors and staff; complete licensing and certification; comprehensive insurance coverage . . . confidence that your security service is handled professionally and efficiently.
E-mail Text for a Member Renewal Campaign for an Association:
WERC Membership Provides the Information and Contacts You Need to Succeed
Your WERC membership might well be the best professional investment you and your company can make. Member benefits by any measure far exceed the cost of your regular membership, which equates to less than 66 cents per day!
In today's challenging business and economic environment, you need the benefits of WERC membership more than ever. As the only professional organization focused exclusively on warehouse management, WERC attracts warehousing's executives and gurus as well as hands-on managers and folks new to the industry. Sharing of research, opinions and other unique industry information is the hallmark of the WERC member experience.
This valuable industry information is shared in the monthly WERCsheet newsletter and periodic WERCwatch reports, WERC Annual Conference with more than 70 speakers and the new Industry Resources Event, industry surveys such as the Warehousing Benefits Programs 2003 and the annual State Logistics Report, seminars and webinars.
Think for a moment about how many of these resources you have used during the past year to maximize revenue-producing capacity, tighten security procedures, formulate a budget, forecast sales, increase productivity, establish an improved system for measurement and tracking or create some other effective solution. Renew now so you can make the most informed decisions possible for your company's success.
Your goal is to operate your business at maximum efficiency and your WERC membership guides you in that direction. When you combine networking with WERC's community of members and our published reports, newsletters and educational sessions, you have the ultimate input to your productivity challenges. You have expert solutions and a competitive edge.
It's your future. And WERC helps you put it all together for success. Renew your commitment to WERC, whose commitment to you, your professional needs and the warehousing industry is proven year after year.
First Page in an Attendee Promotional Brochure for a Trade Show:
Well-Timed Exhibition & Conference
A tighter economy demands that you make careful assessments and strategic decisions. You need to know what is developing in the fastener and formed parts industry. You need to bring new procedures and products to your manufacturing operations to achieve greater efficiencies in your production. And IFFI is your source
for this information.
IFFI is a comprehensive international marketing and educational event for fastener and precision formed parts manufacturers. With nearly all of the exhibit space sold, IFFI is expected to be the largest trade show in North America exclusively for producers of fasteners and precision formed parts.
Machinery, equipment and service suppliers from North America, Europe and the Far East will be introducing and demonstrating the newest in cold headers, forming machines, bolt makers, thread rollers and dies . . . . Talk to these recognized industry experts. Learn about, see and compare new product technologies and innovative services for your operation. Plan to make important purchasing decisions to increase your productivity.
Descriptive Paragraph in an Exhibitor Prospectus for a Trade Show:
Meet the Manufacturers
As an IFFI exhibitor, you will meet the manufacturers who are producing over 200 billion fasteners and precision formed parts annually. And they need your machinery, equipment, materials and services to supply the automotive, aerospace, appliance, construction, electrical/electronics, furniture/office equipment and agricultural industries. Demonstrate your new product technology. Highlight your innovative service. Talk to your most highly qualified buyers.
First and Last Paragraphs in an Article for a Trade Journal:
Transforming an Association and Trade Show: Two Responses to Industry Trends
Folks with extraordinary foresight coupled with boundless enthusiasm blaze trails and successfully guide their organizations into the future, whether at the helm of their own companies or as leaders in associations. These traits are universal.
Vision and passion are elements usually associated with entrepreneurial successes. However, when you analyze successful ventures in the nonprofit sector, you find that vision and passion are integral elements as well. . . .
Listen, transform and lead: A formula for success. Associations, like all organizations, need to change and evolve in response to trends to remain relevant in their industries. If an association maintains the status quo, it simply falls behind.
PEI and ISSA refocused and repositioned their organizations at a time when the economy was depressed and world political pressures impacted participation in most trade shows. However . . . understood the driving forces in their respective industries and responded with creative solutions to enhance their associations' value for members and the industries they serve.
First and Last Paragraphs in an Article for a Trade Journal:
E-Mail Marketing: A Winning Component of Your Marketing Plan
Imagine finding a marketing medium that yields high response rates and reduced expenses. While some associations have yet to explore this medium, others are reaping significant benefits. E-mail marketing and the potential applications for meetings, membership and other association programs seem limitless.
As with any relatively new medium, particularly an electronic one, association executives need to be knowledgeable about the process to achieve success. Whether you develop and implement your association's e-mail marketing programs internally or outsource them, you should be able to expand your marketing reach, reduce your marketing expenses or both. That resonates, particularly in today's economy . . . .
Marketing professionals agree that integrating multiple marketing formats -- e-mail combined with direct mail, advertising, faxing and telemarketing -- into a marketing campaign produces the most effective results. Younger people are more comfortable with electronic communications and, as associations respond to these needs, e-mail will probably comprise a greater portion of total marketing plans. Whether you are currently using e-mail marketing or considering it, your marketing plans will evolve and innovate in response to member and industry demographics, financial pressures and technological advancements. May you achieve many click-throughs!
Barbara L. Silverman
BLS & Associates
Phone 847-256-5074
E-mail barbaras@blsassociates.com
All rights reserved. BLS & Associates. 2009
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